Two Special Stars at the Mediastars awards and a nomination for an Interactive Key Award: the digital advertising campaign created for Visa achieved important recognition from the industry.
When travelling, what really matters is the passion and closeness of your loved ones. Everything else is superfluous, including cash in your pocket. This is the simple, though high-impact concept, at the base of the Travel Light campaign for Visa.
Eclettica-Akura, which has worked with Visa since the 2006 Turin Olympics, created the concept and developed it into a multi-subject item provided in three languages and on numerous digital advertising materials.
The campaign won a nomination for the Interactive Key Awards in the Banner Display Adv category and two Special Stars, for the Copy Strategy and Creative Direction, in the Mediastars awards.