Creativity for promotional campaigns
Creativity for promotional campaigns Making your dreams come true is easier with SPC. The consumer credit company established in 1999 by the Banca Sella Group, decided to carry out a series of promotional campaigns for its products and services, entrusting their creativity to the Eclettica-Akura agency. Among the first communication products born from this new […]
Frafiledu
Frafiledu New brand identity for a luxury holiday location Eclettica-Akura created the logo and new website for the Tenuta Frafiledu, a luxury resort in Sardinia. Surrounded by nature, yet only minutes from the crystal clear sea of Sardinia, Frafiledu offers tourists from all over the world the opportunity of staying in charming villas in the […]
FONTANAFREDDA
FONTANAFREDDA 155 years of stories on wines in the heart of the Langhe For over 155 years the Tenuta Fontanafredda, with its 85 hectares of land planted with traditional varieties of Nebbiolo, Barbera, Dolcetto and Muscat, has stood among the rolling hills of the Langhe, in the municipalities of Serralunga d’Alba, Diano d’Alba, Barolo and […]
Baffood
Baffood A trader with 50 years’ experience who chose to move to online commerce: this is the story of Remo, a butcher known by the nickname of “il Baffo” (“Moustache”), soul bent on reinventing his business. Eclettica-Akura developed the name, logo, corporate image and a website presenting the business. A simple and fresh communication project, […]
Visa Travel Light
Visa Travel Light A winning project. Two Special Stars at the Mediastars awards and a nomination for an Interactive Key Award: the digital advertising campaign created for Visa achieved important recognition from the industry. When travelling, what really matters is the passion and closeness of your loved ones. Everything else is superfluous, including cash in […]
Jacobacci & Associati – Space for art
Jacobacci & Associati – Space for art A new concept for the communication of Jacobacci&Associati, the law firm founded by Fabrizio Jacobacci specialising in the defence of intellectual property. Starting with the “Contemporary IP” payoff, Eclettica-Akura performed a complete restyling of the website and corporate brochure, inspired by the extraordinary Jacobacci collection of contemporary art.The […]
Jacobacci & Partners: Web Marketing
Jacobacci & Partners: Web Marketing Our advertising agency has always dealt with the brand identity of Jacobacci & Partners, a leading company in Italy in the protection of intellectual property. Over recent years we have handled significant web marketing campaigns organised on different levels: • Google AdWords campaigns internationally, with dedicated landing pages• Display advertising […]
Dierre
Dierre We have developed two interesting web marketing initiatives for Dierre SpA, a world leader in the manufacture of security doors: 1) a Store Locator application that allows users, with a few clicks, to find their closest retailer in Italy and in the world. Simple and intuitive, the Store Locator is not only an essential […]
Tech Transfer Think Tank
Tech Transfer Think Tank Eclettica-Akura handled the entire communication of a top-level project dedicated to the theme of Tech Transfer, organised by Jacobacci & Partners that developed into an international level convention involving high-profile speakers. The Agency created name, logo, corporate image, website and print and web advertising campaign, as well as all materials for […]
Dimore Corteverde
Dimore Corteverde A corporate image project created from scratch during the construction of two modern apartment blocks surrounded by gardens, in the centre of Rivoli (Turin). Eclettica-Akura created the name and logo for Dimore Corteverde, choosing a name inspired by the sense of peace and tranquillity that reigns as you enter what looks like a […]
Investitore consapevole
Investitore consapevole The full picture of their investments, always available online: the aim of the “Investitore Consapevole” (“Investor awareness”) project is to provide its customers with all the information they need to manage their savings effectively, clearly and openly. The website also allows users free access to a test that helps them to identify their […]
World Class
World Class Every year, Diageo organises a global competition dedicated to the best bartenders: this year our agency followed the Italian part of the contest via social media, managing the Facebook page. Our social media manager developed a publishing plan specific to the Italian target, blending international elements that provide an insight into the latest […]
Zacapa Digital Experience
Zacapa Digital Experience For two years now, Eclettica-Akura has been handling the digital activities of the super-premium rum Zacapa, a brand belonging to the beverage multinational Diageo. In 2014 we dealt with the online communication of the interactive audio 3D video created by an agency partner.E.A. followed the updates to the website, the creation of […]
Rum Zacapa
Rum Zacapa From the website to social networks, passing through digital advertising. The agency has returned to working with Diageo, the beverages colossus with its Italian HQ in Turin. After designing various hard-copy materials for Zacapa super-premium rum, Eclettica-Akura is now curating all online communication including management of the fan page on Facebook, newsletters and […]
Minimomassimo
Minimomassimo Together with an established business that manufactures sofas for third parties, a young entrepreneur from Lombardy wanted to develop a new independent brand name to be used for the production design. This is the all Italian story of Minimomassimo, a company that made its debut this year at the Salone del Mobile (Furniture Fair) […]
New website for goldsmith company
New website for goldsmith company Eclettica-Akura has curated the new website of Mattioli Gioielli, a famed jewellery-making firm of Turin headed by Licia Mattioli, President of the Unione Industriale di Torino (Employers’ Association of Turin). The new release is both more up-to-date and functional, designed with a user experience approach. The Flash animations have been […]
Facebook app Trovaregali
Facebook app Trovaregali The agency continues its fruitful cooperation with the Kami beauty shop chain: at Christmas, the Facebook app Trovaregali, was launched that allows all fans to identify the most suitable present, for a beautiful Christmas! A light-hearted, ironical language and brightly coloured icons guide the user in selecting the most suitable present for […]
Coordinated image and integrated system
Coordinated image and integrated system The agency has applied all its expertise to designing an integrated communication project for a new client, the Kami chain of beauty stores. Kami has decided to step up use of digital media to create an integrated system that combines website, social networks and e-mail marketing in order to establish […]
Restyling site for a multinational company
Restyling site for a multinational company Eclettica-Akura continues its cooperation with P&G: after designing Procter&Gamble Italia’s first corporate site some years ago, Eclettica-Akura has completely restyled this in accordance with its coordinated international image. The graphic layout, developed on a new technological platform, has been completely revamped, also rewriting the contents to adapt these to […]
New Facebook APP
New Facebook APP Eclettica-Akura celebrates a new cooperation with the well-known Bottega Verde brand of cosmetics. The agency has produced a specific App, dubbed “Reduce the price”, for the Bottega Verde fan page on Facebook. Fans of the page can contribute to reducing the price of a product with a simple click: as the more […]
Sete di Jaipur – New website
Sete di Jaipur – New website In addition to article marketing activities and the fan page on Facebook, our communication agency has followed up the new release of the Sete di Jaipur website, a Turin-based clothing brand.. The user-friendly, easy-to-navigate site dedicates considerable space to the photographic service that presents the brand’s latest collection with […]
Matteo Tagliariol
Matteo Tagliariol Matteo Tagliariol, gold medallist in the men’s epée event at the 2008 Beijing Olympics, is also a champion in the field of technology. The Treviso-born fencer has achieved his dream: set up an interactive “digital piazza” where to meet friends, fans, enthusiasts or the merely curious. The www.matteotagliariol.net site created by Eclettica-Akura integrates […]
Product website restyling
Product website restyling Complete restyling for the Mister Clean web site, one of the most famous brands of the Procter&Gamble multinational. Eclettica-Akura, which had already curated the last release of the site, has rolled out a new, more modern and easier to-navigate version.The dynamic, user-friendly site showcases P&G’s complete range of home care products, also […]
FB Fanpage for brand promotion
FB Fanpage for brand promotion Eclettica-Akura, always attentive to trends of the web and 2.0 communication, has projected the Sete di Jaipur brand into the world of the most famous fashion bloggers. The agency has developed projects designed to insert the brand in a relationship of direct participation with web users, starting from creation of […]
Aquolina
Aquolina Eclettica-Akura continues its cooperation with Aquolina: the web marketing strategy of the brand now comprises a new e-commerce initiative dubbed Aquolina Direct Outlet. Inserting their e-mail address on the site, users can access the section dedicated to Aquolina Ambassadors for online purchase of a selection of products at really attractive prices. The initiative has […]
Fondazione Accorsi
Fondazione Accorsi Eclettica-Akura has been involved in the restyling of the Fondazione Accorsi website which is now complete and detailed and, at the same time, clear and easy to navigate. The site, which comprises various sections accessed from the Home Page, displays a series of rotating, particularly eye-catching images of the inside of the museum […]
Pink Sugar
Pink Sugar Cooperation between Eclettica-Akura and Selectiva continues: after the www.mondoaquolina.it site and the Aquolina and Pink Sugar Facebook pages the Pink Sugar www.pinksugar.it official site is now online and is divided into two contrasting but complementary sections, one dedicated to the sweet world Pink Sugar and the other to the sensual atmosphere of Pink Sugar Sensual. Featuring sophisticated […]
SiTI
SiTI Eclettica-Akura has followed up the restyling of the coordinated image of SiTI, a non-profit association between Politecnico di Torino and Compagnia di San Paolo. The agency was awarded the tender called for creation of the www.SiTI.polito.it web site and edited the new corporate brochure in line with SiTI’s renewed brand image. The Internet site, updatable via […]
New website and APP
New website and APP With Eclettica-Akura’s support, Assointerpeti, the association of simultaneous and consecutive interpreters set up in 1974, has created a real “digital ecosystem”, distributed on various platforms, with the aim of creating a suite of services addressing members and clients, students and all those involved in various forms of interpreting (events, translations, etc.) […]
Website for concept store
Website for concept store The refined mood of Verdelilla, the Turin-based concept store that proposes an elegant section of fashion clothes and accessories, has cornered a space on the web. The unique ambiance of the store is reflected in a sophisticated site, full of surprises, characterised by continuous interplay between real and virtual: the plaster […]
Mobile and web digital application
Mobile and web digital application For Diageo, Eclettica-Akura has designed a mobile and web digital application that allows users to calculate their approximate blood alcohol concentration at any time. DATE – Diageo Alcohol Test Experience, an initiative sponsored by the Youth Ministry, can be downloaded on new generation smartphones and mobile phones, allowing young people […]
GliScarabei
GliScarabei The agency has decided to offer its digital expertise to Gli Scarabei, the association of sponsors of the Museo Egizio of Turin, launching a sponsorship directed towards setting up its web site. The on-line showcase of the high prestige association is both a fascinating and functional space, starting from the home page that combines […]
Aquolina
Aquolina Eclettica-Akura has developed an involving digital communication project for Aquolina, the Selectiva brand of gourmand body care products. The strategy focuses on the relationship between the brand and its customers, constructing a friendly, continuous dialogue channelled through the web site and the fan page on Facebook. The www.mondoaquolina.it site presents the fragrances of the range and […]
Duracell Act
Duracell Act Follow the path through the woods with your finger, shake your iPhone to skip obstacles and to capture the energy circles on the touch screen. The games designed by Eclettica-Akura exploit all the capabilities of today’s trendiest Smartphones and, at the same time, highlight the plusses of the new Duracell Active Charge batteries […]
Vertical Tour
Vertical Tour The site of the 2010 edition of the Jägermeister Vertical Tour, the itinerant event dedicated to Winter sports and freestyle organized by Event’s Way, is now on-line. The web site video and animations convey all the energy and dynamism of freestyle, involving the user in a thrilling, breath-taking experience. All the details of […]
Reda
Reda A new project in the sector of luxury goods for Eclettica-Akura: the showcase on the web of Reda, the leading Biella mill for the production of classical menswear fabrics. The website features a refined, minimalist graphic design developed by the agency to express the Reda style, and the result is a website that combines […]
New product web site
New product web site Product site with the Mastro Lindo character created in a 3D animated version. The range of the brand is presented in various rooms of an apartment while the multimedia area hosts two advergames and amusing gadgets that can be downloaded. Users can also interact with the site expressing three wishes regarding […]
New corporate image and website
New corporate image and website Eclettica-Akura has created the coordinated image of HuGeF, a foundation engaged in human genetics research. The agency won the tender called by Compagnia di San Paolo, Università degli Studi and Politecnico di Torino, proposing a logo that traces a sort of timeline of imaging, with a sequence of stylised graphic […]
Website restyling and product catalog
Website restyling and product catalog Mattioli is one of the most innovative jewelry-making companies in Italy specialized in high-class jewelry. It chose Eclettica-Akura to renew its image. To develop a coherent brand image, the “total black” look of the website was maintained on the cover page, on exclusive paper with the “inset” of the Mattioli […]
Ferrero
Ferrero To mark the web debut of Ferrero, Italy’s confectionery giant, Eclettica created the first www.ferrero.it site, also inaugurating the on-line space of various Ferrero high-profile products, such as Estathé and Tic-Tac. Continuing to work on various fronts, the agency subsequently participated in many corporate projects, such as the Ferrero Careers site and numerous mini-sites […]
Advergames for web marketing
https://vimeo.com/https://vimeo.com/11708332 Advergames for web marketing Duracell explores the new frontiers of web marketing, launching an online game, a form of interactive communication that actively involves the user and which is deployed virally on the web via word of mouth. Street Traceurs is a game inspired by parkour, a street sport now protagonist of the new Duracell commercial. […]
New institutional website
New institutional website The institutional website of Procter&Gamble is on-line in Italy, the national portal of the multinational group of consumer products operating in 80 countries. Developed by Eclettica-Akura, it is the work of an international team that also involved the parent company P&G in Cincinnati (USA). The agency performed a fine job of drafting […]
Site for database marketing
Site for database marketing The agency has designed the IAMS product site which, developed in Flash mode, is divided into two sections dedicated respectively to dogs and cats and hosts special offers, competitions, newsletters and chat rooms, with a high database marketing profile. www.iams.it
TeleIams
TeleIams Iams “tv” is a theme-based on-line channel dedicated to animals, part of a project with educational aims. www.teleiams.it
Jacobacci & Associati
Jacobacci & Associati Multimedia greeting cards that, using 3D data processing and sophisticated video effects, transmits a traditional message in an innovative, surprising format.
Lacloche
Lacloche Lacloche, the high fashion atelier in Turin, has decided to appoint Eclettica-Akura to develop its coordinated image. The agency has created the new trademark, choosing the metaphor of the needle to valorize the tailoring and craftsmanship that go into the products, and has produced the company’s showcase on the web. The website www.lacloche.eu uses […]
Pininfarina
Pininfarina The Maserati Birdcage 75th is a concept car constructed by Pininfarina in cooperation of Maserati and Motorola to celebrate its 75 years of history. The car features an innovative vehicle/user interaction and communication system developed by Pininfarina with Motorola: using Bluetooth technology, it exchanges information with the user and everything surrounding the vehicle; facia, […]
New web site
New web site We created a new space online devoted to advice and information on home furnishing and care of the home. Literally “immersed” in design settings, the website is characterized by alternating images in the background and a modular floating window with the content easily updatable via an intuitive content management system (CMS).
TicTac Kingsize
TicTac Kingsize Modeling and data processing in 3D are the ideal instrument to present the new Kingsize packages of TicTac: inside an elegant case, the new TicTac packages are wrapped in transparent colored parchment…
Fiat
Fiat Two projects that have marked a turnaround in communication to journalists: no longer just press folders but interactive CD-ROMs that fully integrate their contents in an interesting manner. For the launch of a new version of the Punto, Eclettica-Akura, together with Satiz-MSX, designed an impressively-sized press release containing an easy to consult CD-ROM with […]
Eclettica-Akura
Eclettica-Akura Eclettica-Akura has been designing Christmas greetings both for the agency and clients for some years, without any restrictions on creativity or type of instrument to be used: elegant personalised cards to be sent by post or e-mail, videos, Flash animations up to and including dedicated mini-sits, m-sites, Facebook or iPhone apps.
Making gadgets online
Making gadgets online The website www.duracell.it adds a new gadget: it’s an amusing kit you can use to customize Windows Messenger, one of the most widely used instant messaging programs. Eclettica-Akura has animated a 3D version of Duracell’s celebrated bunny mascot and has produced a set of backgrounds, icons and emoticons that you can download free from […]
Naming, brand and advertisement
Naming, brand and advertisement InContract: this is the name proposed to describe the initiative of Ceipiemonte to join forces with the small and medium enterprises of Piedmont operating in the contract sector. The agency won the competition announced by the Foreign Center for Internationalization, presenting an integrated project centered on proposals for naming, pay-off, trademark […]
Advergame for the launch of the new site
Advergame for the launch of the new site Online competition with advergame organized on the occasion of the launch of the new naturally leavened baked pastry products “La Buona Croissanteria”. The aim of the game is to defend “natural leavening” (the innovative feature of the product) from attacks by the adversary chef, so as to […]
MTV
MTV Packing Santa’s bag is the Mtv minisite dedicated to Christmas: the main feature is Shop ‘n’ Snow, an advergame that allows us to relive the hustle and bustle of Christmas shopping, sponsored by Morellato and Robe di Kappa. The agency has designed, illustrated, flash animated, and programmed the game and the chocker-block full Goodies […]
Sperlari
Sperlari Sperlari, the famous Cremona-based sweets manufacturer, entrusted the design of its web site to Eclettica-Akura. The web space, designed in Flash technology, is divided into thematic areas dedicated to the history and numerous brand name products as well as corporate communications and Spelari contests. A white background is perfect for offsetting the images of […]