The Eclettica-Akura communication agency has designed the new image of Artò, the Expo of excellence in art and craft design, selecting a key visual that suggests a personification of the event in the form of a hyper-stylised character who speaks in the first person and declares that his name is Artò.

The marked contrast between the brightly-coloured background and the sketched figure contributes to “rejuvenating” the perception of craftsmanship as dull and repetitive, proposing an image that restores all the creative vitality of the event.

Incorporation of the key visual in various communication materials has been curated by Lingotto Fiere that hosts the Expo.