Rum Zacapa
From the website to social networks, passing through digital advertising. The agency has returned to working with Diageo, the beverages colossus with its Italian HQ in Turin.
After designing various hard-copy materials for Zacapa super-premium rum, Eclettica-Akura is now curating all online communication including management of the fan page on Facebook, newsletters and the web advertising campaign.
EA has also created a new website www.rumzacapa.it consistent with the new brand idea “Alchimia da assaporare” and with the advertising campaign of the English adam&eve agency. The site opens with a highly evocative video that introduces the visitor to the fascinating world of Guatemalan rum.
In this case, the agency’s ability to transpose the luxury and refinement of a high-end brand such as Zacapa to digital media proved to be decisive.