Zacapa Digital Experience
For two years now, Eclettica-Akura has been handling the digital activities of the super-premium rum Zacapa, a brand belonging to the beverage multinational Diageo.
In 2014 we dealt with the online communication of the interactive audio 3D video created by an agency partner.
E.A. followed the updates to the website, the creation of banner ads in various formats and the management of social media marketing (Facebook and Youtube).
Our contribution was not limited to online work: we produced a kit that allows users to enjoy multisensory tasting with a balance between the real and virtual. Hi-Fi headphones, a mini bottle, a small mask, a tasting glass and a leaflet of instructions were sent to a select group of influencers, inside a refined, essential package, so they could enjoy a unique tasting experience, guided by voices and sounds.
In addition, for the Zacapa ROOM 2.0 organised in Milan and Rome, the Agency was responsible for the online promotion of the events, through newsletters and constant updates to the Facebook page, as well as creating an application for managing the participants to the event.