Special Pack Grand Marnier-Venchi

Diageo assigned E.A. the task of studying the new special pack for two of its top-quality players. For the first time Grand Marnier has offered a tasting-pack that includes a range of specially-designed chocolates by Venchi.

A project targeting the increasing number of consumers interested in top-quality food products.

The concept developed by E.A. aims to make the most of the moment when offering something to guests. The removable lid offers a spectacular “flower-like” opening that reveals the bottle with a circular tray of chocolates inserted onto it. Inside the “petals” there are notes on the two brands and also tasting suggestions and cocktail recipes.

Visually, a perfect balance was found between photographic and descriptive-illustrative elements, all appropriately marked by the shape of the lid and the box.