Point-of-Sale Promotion

Three campaigns developed over the years by the agency, addressing dealers and focussed on the importance of selecting original Iveco spares.

The theme selected was the relationship between spares and various sports, with athlete Vanessa Ferrari acting as testimonial for the last campaign dedicated to injectors.

The materials, including displays stands, leaflets, cards and panels were produced in 22 different languages, an activity that involved a noteworthy coordination and management commitment.