New institutional website

The institutional website of Procter&Gamble is on-line in Italy, the national portal of the multinational group of consumer products operating in 80 countries. Developed by Eclettica-Akura, it is the work of an international team that also involved the parent company P&G in Cincinnati (USA). The agency performed a fine job of drafting and editing the content to adapt it to the web language: the result is a website coherent with the visual identity of the company and equipped with an easy-to-use navigation structure.