Jacobacci & Partners: Web Marketing
Our advertising agency has always dealt with the brand identity of Jacobacci & Partners, a leading company in Italy in the protection of intellectual property. Over recent years we have handled significant web marketing campaigns organised on different levels:
• Google AdWords campaigns internationally, with dedicated landing pages
• Display advertising campaigns with static and animated banners
• Remarketing
• Social media advertising with campaigns on Facebook, Twitter and LinkedIn
The marketing strategy has as its primary objective to intercept potential new customers and get them to contact the company directly by filling out the form on the landing page, while the secondary objective is to generate brand awareness with a B2B target.
We managed the digital advertising campaigns tailored to the customer’s various core businesses, such as the registration of trademarks or patents, and we carefully monitor the search trends of potential customers to identify the best keywords, organising ad hoc campaigns on topics of interest.