To mark the web debut of Ferrero, Italy’s confectionery giant, Eclettica created the first site, also inaugurating the on-line space of various Ferrero high-profile products, such as Estathé and Tic-Tac.

Continuing to work on various fronts, the agency subsequently participated in many corporate projects, such as the Ferrero Careers site and numerous mini-sites dedicated to competitions and promotions.

The agency has conceived and developed on-line marketing activities closely tied to company strategies and intended to improve brand awareness of the products and to pad out the customer database, creating advergames and other entertaining initiatives linked to TV commercials or sponsorships, such as Estathé’s long-term link with the Giro d’Italia.

Eclettica also designed the first release of the site, Italy’s longest-lasting loyalty card scheme.

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