Advergames for web marketing
Duracell explores the new frontiers of web marketing, launching an online game, a form of interactive communication that actively involves the user and which is deployed virally on the web via word of mouth.
Street Traceurs is a game inspired by parkour, a street sport now protagonist of the new Duracell commercial. With its 3D personage, realistic graphics and spectacular movements, Street-Traceurs is an exciting web-game with high level graphics, hosted on a specific Flash site.