World Class
Every year, Diageo organises a global competition dedicated to the best bartenders: this year our agency followed the Italian part of the contest via social media, managing the Facebook page. Our social media manager developed a publishing plan specific to the Italian target, blending international elements that provide an insight into the latest trends of mixology with real time updating on the various stages of the event, through photo albums, videos and cocktail recipes. The, albeit purely symbolic, consecration of the “most liked bartender”, i.e. the contestant whose photo had the most likes on the page, enhanced engagement and helped to turn the participants into real protagonists and showmen as well as excellent bartenders.