Mobile and web digital application
For Diageo, Eclettica-Akura has designed a mobile and web digital application that allows users to calculate their approximate blood alcohol concentration at any time.
DATE – Diageo Alcohol Test Experience, an initiative sponsored by the Youth Ministry, can be downloaded on new generation smartphones and mobile phones, allowing young people to consult – anywhere and at any time – the blood alcohol concentration tables of the Ministry of Health to check whether their level is too high.
Lastly, using GPS technology, DATE makes it possible to call the nearest taxi rank.
DATE, available for iPhone, Android and Symbian as web application downloadable from the site and Facebook, is a fully-articulated multi-platform communication project that confirms Eclettica-Akura’s expertise in the digital field and its fruitful cooperation with Diageo, world leader in the sector of premium alcoholic beverages.