


Web marketing strategy
Eclettica-Akura continues its cooperation with Aquolina: the web marketing strategy of the brand now comprises a new e-commerce initiative dubbed Aquolina Direct Outlet.
Inserting their e-mail address on the site, users can access the section dedicated to Aquolina Ambassadors for online purchase of a selection of products at really attractive prices.
The initiative has also been promoted on social networks and via an e-mail marketing campaign: a personalised communication sent to all those registered in the Aquolina database obtained a click-through rate of 25%.
www.aquolinadirectoutlet.it