Web marketing strategy

Eclettica-Akura continues its cooperation with Aquolina: the web marketing strategy of the brand now comprises a new e-commerce initiative dubbed Aquolina Direct Outlet.

Inserting their e-mail address on the site, users can access the section dedicated to Aquolina Ambassadors for online purchase of a selection of products at really attractive prices.

The initiative has also been promoted on social networks and via an e-mail marketing campaign: a personalised communication sent to all those registered in the Aquolina database obtained a click-through rate of 25%.


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