Eclettica-Akura has curated the new website of Mattioli Gioielli, a famed jewellery-making firm of Turin headed by Licia Mattioli, President of the Unione Industriale di Torino (Employers’ Association of Turin).
The new release is both more up-to-date and functional, designed with a user experience approach.
The Flash animations have been replaced by a site that is built entirely in HTML, SEO-oriented and also accessible from Smartphone and tablet.
The completely redesigned user navigation path now permits discovery of the jewellery according to collection and type of product, giving priority to narration by images starting from refined previews on a grey background and moving to an enlargement of the jewellery that reveals every detail.
The site, completely updatable using the content management system, is integrated with social networks and allows the user to create a personal wish list.