New naming and brand

A French company has been producing private label ready-to-cook pastry products for close on 30 years. The main supplier of leading European large-scale retailing chains, it operates in Italy with the “Croustipasta” brand.

Eclettica-Akura was asked to identify a new name for the Italian market and, therefore, a new brand, and also to restyle the French packaging line for four products to be launched: Fondants, Brownies, Croissants and Pains au chocolat..