Eclettica-Akura celebrates a new cooperation with the well-known Bottega Verde brand of cosmetics. The agency has produced a specific App, dubbed “Reduce the price”, for the Bottega Verde fan page on Facebook.
Fans of the page can contribute to reducing the price of a product with a simple click: as the more fans who participate, the higher the discount, the invitation is obviously to promote viral deployment of the App, also involving friends.
A simple, entertaining initiative, an example of the commercial potential of Facebook, i.e. not simply status updates but interactive, viral Apps that offer users a practical advantage.