Together with an established business that manufactures sofas for third parties, a young entrepreneur from Lombardy wanted to develop a new independent brand name to be used for the production design.

This is the all Italian story of Minimomassimo, a company that made its debut this year at the Salone del Mobile (Furniture Fair) in Milan.

Eclettica-Akura handled the communication strategy and prepared all the corporate and brand image tools. From the creation of the name (with reference to “minimal”-inspired designs and attention to workmanship and finishes) to the logo, through to a coordinated system of folders, catalogues and single-subject leaflets, in addition to structuring the entire web communication.