Starting from restyling of the logo and creation of the “Committed to security” pay-off of international scope, Eclettica-Akura has followed up the entire project for creation of the new coordinated image of GPS Standard, a company specialised in security systems.

The logo has been restyled with a more dynamic look, while the communication materials feature icons that denote the various product families and whose traits are inspired by imaginary cuts in paper for a 3D design effect.

The final result is an integrated communication system that forges a close link between art work, text and graphics to add structure to the logo and promote consistency of the entire editorial format.