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Eclettica Akura

Fiat

Two projects that have marked a turnaround in communication to journalists: no longer just press folders but interactive CD-ROMs that fully integrate their contents in an interesting manner.

For the launch of a new version of the Punto, Eclettica-Akura, together with Satiz-MSX, designed an impressively-sized press release containing an easy to consult CD-ROM with all the necessary communication materials .

A content-packed, efficiently-structured CD-ROM with attractive graphics was designed for the Fiat Multipla press conference.

The multimedia presentation, based on what were then avant-garde techniques but which are still considered cutting edge today, proposed a completely new key visual for the Multipla: a concept based on building blocks that effectively expresses the vehicle’s versatility of use.