At Expo with Langhe
Eclettica-Akura took the territory of Alba Bra Langhe and Roero, a UNESCO World Heritage Site, to Expo Milano 2015. The Agency, in fact, was responsible for the graphic personalisation of the stand provided by Eataly.
The image created for the event, a tribute to the hills dotted with vineyards and beautiful colours over the landscape, was chosen to represent the territory as an alternative to the more traditional photographic images.
The texture together with the stylised vine rows customised the walls distinctively, while the graphics on the counter gave prominence to the main local products, distributed at the stand.