For the Diageo Deluxe channel, a beverages multinational, Eclettica-Akura has produced the new communication material intended to promote the up-market spirits segment.
For the trade, the agency has designed a narrative-emotional concept for a brochure addressing restaurateurs and dedicated to unusual combinations of food and spirits generated by the estro of chef Nicola Batavia. The trait d’union between the premium beverages and the culinary ingredients is represented graphically by a line that curves sinuously across the pages. The two versions of the Spirits list address the final consumer, in this case the customer of the restaurant. Both lists, one more classical and elegant and the other more “easy” and glamour, can be personalised and highlight the selection of Diageo spirits.