Coordinated image and integrated system
The agency has applied all its expertise to designing an integrated communication project for a new client, the Kami chain of beauty stores.
Kami has decided to step up use of digital media to create an integrated system that combines website, social networks and e-mail marketing in order to establish a continuous, stimulating dialogue with its customer base. Each new promotion will be communicated via DEM on Kami’s completely renewed website and on the new Facebook and Twitter.
profiles. The agency has also designed a new coordinated image featuring bright colours and the stylized image of a large flower, symbol of beauty, delicacy and femininity which will be printed on the new line of shoppers.
In the next few months, cooperation with Kami will also be extended to advertising and sales point set-up.