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Eclettica Akura

Cérélia, pizza dough

The Agency developed the communication materials for promotion at the sales outlet of the new pizza dough by Cérélia, the French multinational leader in the sector.

A fresh and reassuring collection, where the attractive product photos are accompanied by a handwriting font and freehand illustrations reminiscent of a classic “Cookbook”, the perfect vehicle for communicating a genuine and customisable product.

The communication was based on leaflets in the form of a Cookbook, stands, discount coupons and posters.