Cérélia, pizza dough

The Agency developed the communication materials for promotion at the sales outlet of the new pizza dough by Cérélia, the French multinational leader in the sector.

A fresh and reassuring collection, where the attractive product photos are accompanied by a handwriting font and freehand illustrations reminiscent of a classic “Cookbook”, the perfect vehicle for communicating a genuine and customisable product.

The communication was based on leaflets in the form of a Cookbook, stands, discount coupons and posters.