Eclettica-Akura has developed an involving digital communication project for Aquolina, the Selectiva brand of gourmand body care products.
The strategy focuses on the relationship between the brand and its customers, constructing a friendly, continuous dialogue channelled through the web site and the fan page on Facebook.
The www.mondoaquolina.it site presents the fragrances of the range and comprises a recipes section and a community with virtual gadgets including 3D avatars for online personalisation of the user’s profile.
The fan page on Facebook, www.facebook.com/aquolinaofficialpage, is continuously updated with photos, news, answers to fans’ questions and purpose-designed applications.
The “What Aquolina girl are you” test and the virtual gifts represent just the first steps of an editorial plan that will continue to enrich the community with ever new surprises.